The Bush affair just keeps getting more curious by the day as new information has come to light via a website called ProFootballTalk.com on his possible relationship with a group called New Era Sports.
Michael Michaels and Lloyd Lake founded New Era in 2005. Earlier this year, Lake faced the revocation of his parole from federal prison. At one of the hearings, Lake’s lawyer, Marc Carlos, testified that “Mr. Bush — or through his associates — had made some type of agreement with Mr. Lake’s group.”
The first thing I am thinking when I read this is: Who comes up with the names for these guys?
Michael Michaels? Lloyd Lake? What’s with all the alliteration? Can these be real names? (not in Michaels’ case, as it turns out)
Further digging by way of Liz Mullen of the Sports Business Daily (subscription needed) reveals that Lake originally was sent to the Victorville, Calif., federal prison for drug charges (something not mentioned by ProFootballTalk.com).
And here we may get to the rub.
Lake violated his parole and was sent back to court in February. Carlos’ mentioning of Bush was an attempt to convince the court that Lake had a legitimate, thriving business and was therefore a productive citizen.
The only problem is that Bush had already signed with agent Joel Segal and marketing rep Norman Ornstein in January, making Carlos’ claim seem like grasping for straws at best, straight-out lying at worst.
Other discrepancies have also been brought to light as well:
David Carvantes, an NFLPA-certified agent, testified, “Lloyd (Lake) and I had got together in October (2005) to start a new sports management company with Sycuan (the local Indian tribe). … Since October, Lloyd was a viable part of the company, helping recruit players, and in the process of merging this New Era Sports with Sycuan. In the process of this happening, you know, it obviously hurt the company because he had some relationships with certain players who ended up not signing.”
But, Adam Day, assistant Sycuan tribal manager, said that Sycuan, which owns a casino in the San Diego area, is not now and never has been involved in New Era Sports.
It’s starting to get pretty confusing, right?
Here’s my take on what I think happened:
It sounds to me like Bush’s stepfather, Lamar Griffin, is a guy who has been trying to capitalize on Bush’s name for a while. He reportedly had proposed some kind of business deal in the past with Sycuan that ended up falling through. Most likely, that is where he met Michael Michaels, who is the Sycuan tribal treasurer.
Like Griffin, Michaels is also a low-level schemer. While he has money, he’s probably the kind of guy who wants to ‘make something more’ of himself. And so when he came across Griffin, he had the idea to try to get into the marketing of NFL players–in particular, Reggie Bush.
This is probably where the arrangement for the house came about. What’s unclear about it is whether rent was paid or not. This is still the primary issue. It is likely that Michaels was given the idea–probably by Griffin–that when the time came, Michaels would have a shot at landing Bush.
When November rolled around, it became pretty clear that Bush was going to declare for the draft. Michaels and his associates (Lake and Cervantes) went about forming their company on November 23rd.
However, not long after that, Lake was re-arrested for violating his parole, which I’m sure put the kabosh on any chance the company had of representing Bush. No way was Bush going to be represented by someone like Lake, or anyone associated with him.
With no written agreement in hand and Lake on his way to prison, their only hope to keep their fledgling company intact was to testify that Bush had agreed to be their client. But this testimony did not save Lake from prison. Clearly, they didn’t have any documentation to support the claim.
Barring any admission of violations by the Bush family (unlikely), it looks like the investigation into these affairs will have to rely on the word of a convicted felon and his associates.
Unless they have written or recorded proof that they had an agreement, they may just be seen as opportunists trying to prey on the Bush family.
As it turns out, they may have been the ones who got played.
How is this all going to end up?
Again, unless more proof is shown, it’s going to be the word of New Era–a five-month-old company that has never represented a single player and has a convicted felon in its ranks–against that of Reggie Bush and his family.
Who do you think is going to win that battle?
By the way, here are two pictures of Michael Michaels, also known as Michael Pettiford:


Yes, that is James Brown he is hanging with.
Again, do you really think the NCAA is going to believe this guy over Reggie Bush?









