Louisville has released a snazzy new website called The Derby City Duo to promote quarterback Brian Brohm and running back Michael Bush for the Heisman Trophy.
This is the kind of promotion that can have a positive impact in the Heisman race.
The web site title is catchy enough to be repeated by play-by-play announcers come fall. There are photos with helmets off so we see what Brohm and Bush look like and, above all, it is an easy-to-navigate resource for information and stats about the two players.
In other words, Heisman promotion at its finest.
Another Bush begins his campaign