Last Saturday’s Heisman show on ESPN was the network’s highest-rated ever.
ESPN’s Heisman Trophy telecast (Saturday, Dec. 12, at 8 p.m. ET) averaged a 4.1 rating, 4,045,000 households and 5,990,000 viewers, marking increases of 32% (vs. 3.1), 32% (vs. 3,058,000) and 44% (vs. 4,151,000), respectively, over last year.
The home designated market areas (DMA) of the schools that will square off in the Citi BCS National Championship game (No. 2 Texas vs. No. 1 Alabama on Thursday, Jan. 7, at 8 p.m. on ABC) posted the highest metered market ratings: Birmingham, the DMA of Alabama and Heisman Trophy winner Mark Ingram, averaged a 17.8 rating while Austin, DMA of Texas and Heisman Trophy finalist Colt McCoy, averaged a 10.6. It was ESPN’s highest-rated Heisman Trophy Presentation in both markets since 2003.
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