The Official Andrew Luck for Heisman Video

Another day, another video from Stanford.

It’s been a busy week for the media relations department at Stanford. First, they put out a long video of Cardinal coach David Shaw making his case for Andrew Luck, now they have released another (shorter) video on Luck’s behalf.

As a long time aficionado of Heisman campaigns, this final push by Stanford’s is as impressive a campaign as I’ve seen. I’ve always been a big believer in telling a player’s story from new and interesting angles. Advancing a narrative in a consistent, convincing and compelling manner makes for a very effective campaign. Stanford has done just that.

In this video, Stanford doesn’t just list a bunch of stats. It talks about how Luck is a unique player due to his ability to call plays at the line of scrimmage. It takes the time to demonstrate it. It’s a daring theme that makes you think and, I must say, it is quite convincing. Above all, it is a brilliant response to all those who have criticized Luck’s performance this year.

Have a look at perhaps the best Heisman video I’ve ever seen:

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About Heismanpundit

Chris Huston, A.K.A. ‘The Heisman Pundit‘, is a Heisman voter and the creator and publisher of, a site dedicated to analysis of the Heisman Trophy and college football. Dubbed “the foremost authority on the Heisman” by Sports Illustrated, HP is regularly quoted or cited during football season in newspapers across the country. He is also a regular contributor on sports talk radio and television.

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One Response to The Official Andrew Luck for Heisman Video

  1. wbond November 30, 2011 at 5:18 pm #

    Well done.