Another day, another video from Stanford.
It’s been a busy week for the media relations department at Stanford. First, they put out a long video of Cardinal coach David Shaw making his case for Andrew Luck, now they have released another (shorter) video on Luck’s behalf.
As a long time aficionado of Heisman campaigns, this final push by Stanford’s is as impressive a campaign as I’ve seen. I’ve always been a big believer in telling a player’s story from new and interesting angles. Advancing a narrative in a consistent, convincing and compelling manner makes for a very effective campaign. Stanford has done just that.
In this video, Stanford doesn’t just list a bunch of stats. It talks about how Luck is a unique player due to his ability to call plays at the line of scrimmage. It takes the time to demonstrate it. It’s a daring theme that makes you think and, I must say, it is quite convincing. Above all, it is a brilliant response to all those who have criticized Luck’s performance this year.
Have a look at perhaps the best Heisman video I’ve ever seen:
Well done.