Here’s a great look at the campaign run by the Baylor media relations staff on behalf of Robert Griffin III from the National Sports Journalism Center. It should be required reading for those who think Heisman campaigns are a waste of time. Here’s a snippet:
While Griffin took many by surprise, a small cadre from Baylor’s sports information staff had planned for this possibility. Almost a year ago, they began brainstorming the best way to promote RG3, as he is called. “We knew we had to do something,” said Brad Sheffield, Baylor athletics’ coordinator of new media. “We decided to do something cost effective. The best thing about social media is that can be free.”
My philosophy has always been that it’s better to do something than to do nothing. Kudos to Baylor.
And in case you missed it, here’s my interview with Baylor media relations director Heath Nielsen following the Heisman ceremony: